Prepared for Horizon Media Canada

A working idea for Horizon Media Canada

Give NFL fandom a daily home-field moment.

Horizon Media Canada now leads media for NFL Canada. Vertical Impression can add a repeated, measurable physical layer in the buildings where Canadian fans start and finish every day.

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Vertical Impression screen installed in an elevator
A fan moment between destinations.Residential reach, contextual creative and live attention measurement in one plan.

Why this fits now

Grow game engagement before fans reach the screen.

The media opportunity is not another generic awareness placement. It is a recurring moment that can build anticipation around marquee games, local fan rituals and NFL Canada programs, then show which creative held attention.

Horizon Media Canada was named media agency of record for NFL Canada for the 2025/26 season.

The stated mandate includes growing the Canadian fan base, driving game engagement and supporting grassroots development. That makes high-frequency residential reach and market-level creative especially relevant.

Source and date →

The VI network fit

Start with Toronto, then map the fan markets that matter.

Use active screen footprint as the planning base, then confirm campaign availability, venue mix and timing with the sales team.

889 Toronto residential screens

A verified current Toronto residential footprint for repeated reach among professionals and urban households.

Active network footprint. Campaign availability is confirmed during planning.
ResidentialOfficeRetail and mallsUniversitiesEntertainmentGovernment
The week builds hereTurn every elevator ride into pre-game.One timely idea, adapted by market, matchup and moment.

The campaign idea

A fan-energy system that changes with the week.

Build one campaign platform that can move from anticipation to game-day prompts to post-game conversation without losing the core brand idea.

  1. Select the games, fan markets and audience moments that matter most.
  2. Use residential and workplace screens to build frequency across the week.
  3. Adapt static and video creative by matchup, city and time of day.
  4. Compare attention across executions while the campaign is live.
  5. Turn the strongest learning into the next client-ready recommendation.

Proof and measurement

Show the client what earned attention, not just what ran.

Attention measurement on a Vertical Impression elevator screen

Attention

Live creative evidence

Vertical Impression can report how long creative held attention on supported inventory and compare executions during the campaign.

Context

A real daily habit

Elevator trips create repeated pauses at home and work, giving the campaign a natural place in the fan's week.

Creative

Static and video

Build a flexible system for scores, matchups, reminders, grassroots messages and brand storytelling.

Planning

Direct or programmatic

Choose the buying path that fits the brief while keeping the building environment central to the plan.

A useful next step

Bring one NFL Canada brief. We will map the physical fan journey.

In one working session, we can confirm inventory, choose the strongest fan moments and shape a client-ready recommendation.

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Research sources

  1. 1. Horizon Media Canada, NFL Canada AOR announcementRetrieved August 5, 2026 · High, official company post

    Confirms the NFL Canada mandate and its stated goals.

  2. 2. Vertical Impression, Toronto network pageRetrieved August 5, 2026 · High, company source

    Supports the current Toronto residential count of 889 screens in 311 buildings.

  3. 3. Vertical Impression, attention measurementFebruary 26, 2025 · High, company source

    Supports live attention measurement capability on applicable inventory.

  4. 4. Vertical Impression, guides and case studiesRetrieved August 5, 2026 · High, company source

    Lists approved public case-study and guide categories.