Start with the brief
Choose the audience, market and behaviour the client needs to influence. The building mix follows the strategy.
A working idea for Horizon Media
Make the elevator part of the media idea.
Horizon already proved the creative potential with SharkNinja on Quebec Moving Day. The next opportunity is to turn that kind of contextual thinking into a repeatable, measurable planning product for more client briefs.
Book a working sessionThe moment between destinations
A media placement people cannot scroll past.
10,434screens in the current Vertical Impression network
4,871buildings across residential, workplace, retail and destination environments
1 brieftranslated into audience, context, creative and measurement
Why this fits Horizon now
Integrated media needs a physical layer that earns its place.
Horizon describes its model around innovation, integration and measurable results. Its recent work also emphasizes connected media, AI-enabled decision making and experiences that bring brands closer to people. Elevator media can contribute to that system when the placement is planned around a real human moment, then optimized using live attention signals.
Design for the setting
Use the elevator, lobby and shared spaces as creative material, not just places to hang a screen.
Improve while live
Compare creative attention during the campaign, remove weak executions and shift delivery toward what people actually watch.
A simple joint planning sprint
- Pick one Horizon client brief where context can change the idea.
- Map the best buildings, audience moments and creative surfaces.
- Develop three creative routes, from screen-led to a full environment activation.
- Agree on attention, search, visit or response measures before launch.
- Package the result as a client-ready story Horizon can reuse.
What Horizon gets
A better answer to “what can we do with this medium?”
Planning clarity
A market and building plan tied directly to the audience and brief, with realistic production paths and timing.
Creative range
Options that move from standard screen creative to lobby, common-area and event-led ideas when the brief supports them.
Live evidence
Attention data that helps the team improve creative in market instead of waiting for a post-campaign explanation.
A reusable case
A clean story that shows the client what happened, what changed and what to do next.