A working idea for Publicis Canada

Give connected creativity a physical moment.

Publicis Canada is already turning cultural moments into useful brand experiences. Vertical Impression can extend that thinking into the buildings where Toronto audiences live, work and move through the day.

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Vertical Impression screen installed in an elevator

The environment becomes part of the idea.Audience, creative context and attention evidence in one client-ready plan.

Why this fits now

Connect the cultural moment to a repeated daily one.

The strongest starting point is a client brief where place already matters. The elevator, lobby or common area can become a useful extension of the campaign, rather than one more resized media placement.

Publicis Canada continues to publish work built around Canadian cultural and physical moments.

Recent work highlighted on the agency site includes Rogers and TIFF audiences, Cadillac Fairview mall experiences, Canadian Tire, Visa and multiple beverage brands. Those briefs create clear opportunities for contextual out-of-home ideas.

Source and date →

The VI network fit

Build from a verified Toronto footprint.

Use active screen footprint as the planning base. The final mix can combine residential, workplace, retail and destination environments once campaign availability is confirmed.

889 Toronto residential screens

A verified current Toronto residential footprint that can add repeated reach before and after major cultural, retail and entertainment moments.

Active network footprint. Campaign availability is confirmed during planning.

ResidentialOfficeRetail and mallsHospitalsUniversitiesGovernment

One brief, built for placeMake the daily journey part of the campaign.Static or video, direct or programmatic, planned around the moment.

The campaign idea

A client sprint from audience signal to physical experience.

Choose one live Canadian brief and use the building environment as a creative and measurement input from the start.

Select one client brief with a clear audience, market and cultural moment.
Map the residential, workplace and destination environments that fit the behaviour.
Develop one core creative route plus two useful format variations.
Define attention and response signals before the campaign begins.
Package the plan as a client-ready recommendation with confirmed inventory.

Proof and measurement

Give the account team a stronger answer to what happens next.

Attention

Measure creative while it runs

On applicable inventory, compare attention across creative executions with time left to improve the campaign.

Audience

Reach across the day

Connect with audiences at home, at work, in malls, hospitals, universities and other high-use buildings.

Creative

Use the setting

Build the elevator journey, lobby or common area into the idea instead of treating the screen as a small billboard.

Delivery

Direct and programmatic

Match the buying route to the client while keeping market, venue and creative context consistent.

A useful next step

Choose one brief. We will turn the setting into a concrete media idea.

In one working session, we can confirm inventory, refine the audience moment and leave with a client-ready next step.

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Research sources

1. Publicis Canada, current workRetrieved August 5, 2026 · High, agency source
Supports the current Canadian client-work examples referenced on this page.
2. Vertical Impression, Toronto network pageRetrieved August 5, 2026 · High, company source
Supports the current Toronto residential count of 889 screens in 311 buildings.
3. Vertical Impression, attention measurementFebruary 26, 2025 · High, company source
Supports live attention measurement capability on applicable inventory.
4. Vertical Impression, guides and case studiesRetrieved August 5, 2026 · High, company source
Lists approved public case-study and guide categories.