Choose buildings and markets around the audience, campaign objective and local behaviour.
A working idea for Publicis Canada
Give connected creativity a physical moment.
Publicis Canada brings intelligence, creativity and technology together. Vertical Impression adds a place where that combination can meet people repeatedly, in context, with attention that can be measured while the campaign is still live.
Book a working sessionFrom audience signal to real-world experience
One brief. One human moment. Many ways to build it.
10,434screens in the current Vertical Impression network
4,871buildings with distinct audiences and daily moments
3 layersintelligence, creative context and live measurement
Why this fits Publicis now
Alchemy becomes more useful when the environment is part of the idea.
Publicis Canada says its model combines intelligence, creativity and technology. The agency has also expanded its Toronto team and invested in Canadian AI capability through Moov AI. Elevator media gives those strengths a practical new canvas: audience selection grounded in buildings, creative shaped by the moment, and live attention evidence that can improve the work in market.
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Design for the elevator journey, lobby, common area or a timely cultural moment.
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Track active attention, compare executions and turn the results into the next decision.
A four-week client sprint
- Select one Canadian brand brief with a clear audience and business question.
- Map the most relevant cities, buildings and repeated audience moments.
- Create three routes, from a focused screen idea to a broader environmental activation.
- Define the live attention and response signals before the campaign begins.
- Deliver a client-ready recommendation with production options, timing and measurement.
What Publicis can take to the client
A channel recommendation that already feels like an idea.
A sharper audience story
Show why specific residential, workplace and destination environments matter to the brief.
Creative built for context
Move beyond resized campaign assets and use the setting, dwell time and repeated journey as inputs.
Optimization during the run
Use live attention evidence to identify stronger executions while there is still time to act.
A clean learning loop
Return the result as a concise story the account team can use for the next brief.